A seamless integration of sponsors in film

By working with film I am forced to take everything to extremes. In films objects are often not seen for longer than a few seconds, which means that as a designer I have to work doubly hard on the visual impression. What is it that allows us to perceive a specific object in a short time?

I want to take things a stage further and work on product placement, thus I have to find a balance between the film’s concept and the company’s values. So as to then create a joint product.

Case: Exchange the Lexus car (not seen in its entirety until 00:54:21 into the film) for a Mazda in the film Minority Report.